Stocking Stuffers & Win-Wins

Me packing up sample boxes for our mushroom recipe challenge. I don’t have kids yet, so this is the closest I get to stuffing stockings. Ho ho ho, Recipe Challengers!

“Creating win-wins” is one of my mantras, but that phrase has unfortunately also become a platitude. If only I was linguistically creative enough to come up with a better phrase.

I deeply believe that the sweet spot in life is in the creation of win-wins. If life is a game, I don’t think it is a zero sum one. It is in that spirit that we jumped head first into the blogosphere with our first blog. I have since spent many looooooooong days in the office having fun, editing, and scrambling to manage recipe contests on deadline. If we didn’t have blogs, my job would be a lot less fun but I would probably also have fairly normal work hours.

I guess part of the purpose of this blog is transparency, but in business that also means making things transparent to your competitors. Competitors: follow me if you want … I don’t mind … because if you do, then you’ll always be a step behind. He he.

The point is that I love win-wins … and sending samples to bloggers is a great example of a win-win. Next week, a bunch of bloggers will get five varieties of dried mushrooms that they would otherwise have to spend a bunch of money on, if they could even find them in their local store. The bloggers go to town and create some awesome recipes and challenge themselves to take their culinary skills to the next level. Meanwhile they fill the web with recipes for our products. And, some of them even send their readers over to our little store for some shopping. Win-win? I think so.